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Last updated: November 2025
This Privacy Policy explains how MapFirst, part of Hoot Creative SARL, collects, uses, and protects personal data when you visit MapFirst.ai, use our maps, widgets, SDKs, or APIs, or interact with our products and services.
Who We Are
MapFirst is operated by Biscotte GMBH, based in Zurich, Switzerland.
We design tools that allow publishers, destinations, and creators to embed interactive maps, gather insights, and monetize travel and location data.
For privacy and data protection matters, Biscotte GMBH is the data controller.
You can contact us at:
or by mail at:
MapFirst CO, Biscotte GMBH
Grafenauweg 8, Zug CH-6300, Switzerland
What Data We Collect
We collect limited data to deliver and improve our services. The type of data depends on how you interact with MapFirst:
a. When you visit MapFirst.ai
IP address, browser type, device, and general location (for analytics and performance).
Cookies or similar technologies to remember preferences and measure site activity.
b. When you interact with a MapFirst widget or embedded map
Clicks or interactions with map elements (e.g., hotel or POI clicks).
Basic technical data such as device type, country, and timestamp.
No personally identifiable information (PII) is shared with advertisers or publishers.
c. For registered partners
Account and contact details (name, email, business name, payment information).
Website or app domains where MapFirst tools are implemented.
Activity logs, earnings reports, and compliance records.
d. AI and automation systems
Some MapFirst features use artificial intelligence to generate or enhance map summaries, recommendations, or visual content.
These systems may process aggregated, non-personal data to improve accuracy and relevance but do not make decisions with legal or significant human impact.
How We Use the Data
We use the data we collect to:
Provide and operate the MapFirst services, widgets, and APIs.
Track engagement and calculate valid clicks for registered partners.
Improve product performance, personalization, and relevance.
Maintain service security and prevent fraud or misuse.
Comply with legal, tax, and reporting obligations.
We do not sell user data to third parties.
Legal Basis for Processing
We process data under the following legal bases:
Contract performance: to deliver services to partners and users.
Legitimate interest: to maintain functionality, prevent fraud, and analyze engagement.
Consent: where required for cookies or analytics tracking.
Legal obligation: where retention or disclosure is required by law.
Cookies and Tracking
MapFirst uses cookies and equivalent technologies to:
Maintain session functionality;
Measure anonymous usage metrics;
Support analytics and click attribution.
You can manage cookie preferences through your browser or operating system settings. Some features may not work properly if cookies are disabled.
Sharing and Disclosure
We may share limited data with trusted service providers that support our operations (e.g., hosting, analytics, or payment processing).
We may also share aggregated, non-identifiable data with advertisers or publishers for performance reporting.
In certain cases, we may disclose data where required by law, regulation, or a valid legal request.
Data Transfers
MapFirst stores and processes data primarily in Switzerland and the European Economic Area (EEA).
Where data is transferred outside these areas, we ensure appropriate safeguards such as standard contractual clauses or equivalent protections.
Data Retention
We retain data only for as long as necessary to deliver services and meet legal obligations.
Inactive partner accounts and associated personal data are deleted or anonymized after a reasonable period.
Aggregated, non-personal data may be retained indefinitely for research and analytics.
Your Rights
Under Swiss law and the EU General Data Protection Regulation (GDPR), you have the right to:
Access the data we hold about you;
Request correction or deletion of your data;
Object to or restrict processing in certain circumstances;
Withdraw consent for optional data uses (like cookies);
Request data portability.
To exercise your rights, contact:
We may verify your identity before responding.
AI-Generated and Automated Content
MapFirst may display AI-generated content, such as summaries or recommendations.
While we strive for accuracy, these outputs are informational only and may contain errors.
They are not intended as factual or editorial advice, and we recommend verifying important details independently.
All AI-generated content remains the property of Hoot Creative SARL.
Security
We apply technical and organizational measures to protect data from unauthorized access, loss, or alteration.
However, no online service is completely secure, and we cannot guarantee absolute protection.
Changes to This Policy
We may update this Privacy Policy periodically to reflect changes in law, technology, or our services.
The latest version will always be posted at mapfirst.ai/legal/privacy.
Significant changes will be communicated through our website or partner channels.
Contact
For privacy questions or data requests, contact:
Mapfirst.ai CO, Biscotte GmbH,
Grafenauweg 8, Zug CH-6300, Switzerland
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